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| Place of Publication | London, England : |
| Publisher's Name | Kogan Page, |
| Date of Publication | 2019 |
| Extent | xviii, 364p. |
| Other Details | information boxes, figures, indexed, further reading, references |
| Item Descriptor | Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy. |
| Formatted Content Note | Sections include - Introduction - how will this book inform your digital marketing strategy?; The foundations of digital marketing; Understanding the digital ecosystem; Integrating digital into wider organization strategy; Understanding the evolving digital consumer; Barriers, considerations and data protection in digital marketing strategy; Enabling technologies for online marketing and digital transformation; Planning your digital marketing strategy - objectives, teams and budgeting; SEO strategy and organic techniques; Building and optimizing a winning paid search strategy; Display advertising and programmatic targeting; Tailoring your social media strategy; Marketing automation, messaging and e-mail marketing - the unsung heroes; Lead generation that delivers results; Content strategy - a key pillar of success; Personalizing the customer journey and digital experience; Effective design, e-commerce and user experience (UX); Managing loyalty, CRM and data; Providing a smooth online service and customer experience; Measuring success through data analytics and reporting; and Putting together your digital marketing strategy |
| Level Content-Audience | Undergraduate, Professional |
| Subject Entry | Digital marketing Social media - Marketing tool Electronic commerce Marketing - Strategic planning Internet marketing e-marketing On-line marketing |
| Live Link | www.koganpage.com/DigitalMarketingStrategy/2 |
| Wording for Live Link | Please click on the above link to access additional resources |
| Item Record | Status | Return | Accession No. | Note |
| 1. Main | Normal | Available | A0052262 |